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OTI CEO, Esther Asante was on the panel at FLEC 2021

The founder and Chief Executive Officer (CEO) of award-winning E-commerce and Agribusiness company, Organic Trade and Investments (OTI) has urged up-and-coming women in business to not shy away from sharing their difficulties and failures.

In her view, these cases are bound to happen to anyone who is determined to build a successful venture.

“I failed four times before being here today. To be a successful person goes with failures. Don’t be ashamed to fall. Before babies learn to walk, they have to fall,” Esthy told the audience.

She said this during a panel session at the Female Leaders and Entrepreneurs Conference (FLEC) that came off, Monday, November 22 at the La Palm Royal Beach Hotel.

Ama Asante who was invited as a distinguished speaker shared her experience in the world of business.

The award-winning entrepreneur further revealed she started her company with just GH₵50.

According to Esther Ama Asante, budding entrepreneurs do not necessarily have to wait for a huge supply of cash before executing their business goals.

Despite the rough start, OTI currently works with 12,000 farmers in Africa.

The FLEC event brought together women in various industries to share their knowledge and expertise in the world of entrepreneurship with fellow women who own Small and Medium Enterprises (SMEs) across Africa.

The West African meet-up of the conference was hosted in Ghana.

The event offered participants a networking opportunity to create contacts with people in their industry.

A number of successful female entrepreneurs and leaders were present at FLEC 2021 and also shared their varying experiences.

Some of which include the CEO of TITA Productions, Angela Akua Asante, CEO of Blossom Academy, Jeph Acheampong, Morning Show Host at Mx24, Edma Ohemaa Lawer.

The full-day conference also included a masterclass on Financial Planning. This session was facilitated by the co-founder of V&R Partners, Dr. Ibiene Ogolo.


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