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CAETE And BRI: Opportunities and Challenges for African SMEs


OTI CEO (Esthy) and ChanX Group CEO Showcasing AExtracts Black Soap Sold in China
OTI CEO (Esthy) and ChanX Group CEO Showcasing AExtracts Black Soap Sold in China

"We are proud to announce that Organic Trade and Investments (OTI) was one of the companies that exhibited at the 3rd China-Africa Economic and Trade Expo (CAETE) under the pavilion of the International Trade Center (ITC)," Esthy Ama Asante, CEO of Organic Trade and Investments (OTI) thanked the organizers and sponsors, following the Company's participation at the Expo, which was held in Changsha, China from June 29 to July 2, 2023, with the theme of “Common Development for a Shared Future”.


The Company had the opportunity to display a few of its flagship products, network with potential buyers and partners, and learn from other exhibitors and experts. In addition to that, OTI participated in various activities, such as matchmaking meetings, thematic seminars, and special promotion events.

The Great Wall of China, Beijing 2023, African SMEs
The Great Wall of China, Beijing 2023, African SMEs

We will take the opportunity to outline the impact of the BRI and the CAETE for African SMEs, as well as the challenges and benefits of participating in these initiatives, following the Company's experience in China. We will also discuss the future prospects of China-Africa partnership in terms of history, economy, politics and culture, and how African SMEs can take advantage of these governmental initiatives to be successful in their respective industries.


What Is the Belt and Road Initiative (BRI)


The Belt and Road Initiative (BRI) is a global infrastructure development strategy adopted by the Chinese government in 2013 to invest in more than 150 countries and international organizations. The BRI aims to enhance connectivity and cooperation across Asia, Europe, Africa and beyond. The CAETE is a biennial event jointly sponsored by MOFCOM and the Hunan provincial government. It is the only economic and trade cooperation platform under the mechanism of the Forum on China-Africa Cooperation (FOCAC), aimed to promote trade, investment, industrialization, agricultural modernization and people-to-people exchanges between China and Africa.

CAETE 2023 at the Huan Gaoqiao Grand Market
CAETE 2023 at the Huan Gaoqiao Grand Market

From June 23 to 28, 2023, Organic Trade and Investments (OTI) participated in the “Seminar of the Business Study Tour for Small and Medium Sized Enterprises of Belt and Road Development Countries to China (Phase 1)” in Beijing. This program was sponsored by the Ministry of Commerce (MOFCOM) and organized by the Academy for International Business Officials (AIBO).