From Liverpool to Mauritius: Building Trust, Empowering Growth
- Jun 23
- 3 min read
In 2018, Organic Trade & Investments (OTI) embarked on its very first international business trip — the ITC SheTrades Commonwealth event in Liverpool. This milestone moment, sponsored by OTI, was filled with opportunities to connect with women entrepreneurs from across the globe.
Among the many B2B sessions, a simple gesture set the stage for a lasting partnership. Esthy Ama Asante, Founder and CEO of OTI, handed over a 1kg sample of unrefined shea butter to a Mauritian consultant involved in the ITC project. That consultant would later become the bridge to her niece, Mayesha Paratian, a young entrepreneur eager to introduce authentic shea butter to her community.
Trust Before Trade
Back in Ghana, Esthy followed up with a heartfelt email. Three months later, Mayesha responded through her aunt's referral. She placed her first order — two boxes of shea butter. The feedback was spectacular.
Shea Olein - Biofuel and Food Grade (1MT)
From$1,586.00$1,550.00
Buy Now
OTI, still in its early stages, saw potential in Mayesha and envisioned her as a regional representative. However, life had other plans. Just as her business was taking off, Mayesha lost her beloved father. Soon after, the pandemic struck. During those difficult years, OTI didn’t push for business. Instead, Esthy offered space, empathy, and genuine listening. It wasn’t about transactions — it was about being human.
Growth Rooted in Patience
In 2022, Mayesha reached out again. This time, she placed her biggest order yet — 200kg of shea butter, cocoa butter, shea oil, African black soap, and coconut oil. With OTI’s support, she scaled her brand, Swin Natirel - Zil Moris, which today is making waves in Mauritius with a line of natural, handmade skincare products.
At OTI, it is believed that every partnership is a story of trust, resilience, and shared growth. From Liverpool to Mauritius, Mayesha’s success shows how ethical trade can empower communities and create lasting impact.
OTI’s Impact: Beyond Products
This story transcends a mere business transaction; it reflects OTI’s vision and values. At its heart lies resilience — the ability to stand by partners through challenges and nurture growth even when circumstances seem uncertain. It embodies patience, allowing trust to develop naturally over time rather than forcing outcomes. Every step of the journey underscores OTI’s commitment to ethics, ensuring that each product is sourced responsibly and with respect for the communities behind them. Most importantly, it demonstrates impact: the kind of quiet, steady empowerment that enables micro-businesses to thrive in their regions and build legacies of their own.
Mayesha’s journey is one of many, but it reminds us that OTI does not simply move goods across borders; it moves lives, creating opportunities and shaping futures through integrity and trust.
The Future of Ethical Trade
As OTI continues to grow, the focus remains on ethical and sustainable trade practices. This commitment not only benefits local producers but also resonates with consumers seeking authenticity in their products. The demand for ethically sourced goods is rising, and OTI is poised to meet this demand.
Building Lasting Relationships
OTI believes in the power of relationships. By fostering connections with producers and consumers alike, OTI aims to create a community centered around shared values. This approach not only enhances the brand's reputation but also encourages loyalty among customers.
The Role of Education
Education plays a crucial role in OTI's mission. By sharing knowledge about sustainable practices and the importance of ethical sourcing, OTI empowers its partners. This educational aspect is vital for fostering a culture of responsibility and awareness in the industry.
Advocacy for Fair Trade
OTI is committed to advocating for fair trade policies. By engaging with stakeholders and influencing policy discussions, OTI aims to shape a more equitable trading environment. This advocacy is essential for ensuring that producers receive fair compensation for their hard work.
In conclusion, OTI’s marketing goal is not just about selling products; it’s about creating a legacy brand that embodies sustainability, empowerment, and ethical excellence. The journey from Liverpool to Mauritius illustrates the profound impact of trust and collaboration in the world of ethical trade.
Organic Raw Shea Butter (1MT)
$6,490.00
Buy Now
Comments