In recent years, the demand for organic certified products has surged dramatically. Consumers are becoming more aware of what they put into their bodies and the impact their choices have on the environment. Choosing products made with certified organic ingredients is not just a trend but a conscious decision that benefits health, sustainability, and quality. This article explores why organic certified products are essential and how they contribute to a better lifestyle.

In 2015, while still employed at a multinational company, Esthy Ama Asante stumbled into global trade through a simple inquiry about shea butter, cocoa butter, and griffonia. With no prior knowledge of these products, she relied on research, persistence, and faith to respond, “Yes, we can.” That bold step led to her first international order and eventually the birth of OTI—a journey of resilience, ethics, and promoting Ghana’s heritage through trade.

West Africa doesn’t just grow shea—it defines its soul. By taking control of the shea butter industry, the region can transform a legacy of extraction into a future of empowerment. The bans on raw exports are a starting point. What comes next must be a coordinated effort to build infrastructure, support cooperatives, enforce fair pricing, and tell the story of African shea with pride and precision.