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Fresh organic ingredients from a small-scale farmer In recent years, the demand for organically certified products has risen sharply, signaling a profound shift in consumer preferences. This trend reflects heightened awareness of food quality, health implications, and the broader environmental consequences of purchasing decisions. As knowledge of the risks associated with synthetic chemicals, pesticides, and genetically modified organisms (GMOs) expands, consumers increasingly favor products derived from certified organic practices. Ultra‑processed foods are linked to millions of deaths globally each year. The World Health Organization (WHO) identifies them, alongside alcohol, tobacco, and fossil fuels, as contributing to 19 million deaths annually worldwide , with ultra‑processed foods alone responsible for a significant share of this burden Choosing organic is not a passing fad but a deliberate commitment to health, sustainability, and quality. Organic agriculture emphasizes natural processes and materials, enhancing nutritional value while safeguarding ecosystems. By eschewing synthetic fertilizers and harmful pesticides, it fosters biodiversity, strengthens soil health, and reduces pollution, thereby contributing to long‑term environmental resilience. The health advantages of organic foods are well documented. Studies indicate that they often contain higher concentrations of essential nutrients, antioxidants, and vitamins than conventionally grown alternatives. Moreover, the absence of chemical residues makes them a safer option, particularly for vulnerable populations such as children and expectant mothers. Beyond health and environmental benefits, organic consumption supports local economies. Many organic farms are small-scale and family-owned, meaning that consumer choices directly sustain rural livelihoods, encourage sustainable agricultural practices, and reinforce community resilience. This article will examine the multifaceted importance of organic certified products in contemporary society. It will explore the relationship between organic farming and environmental health, assess the nutritional advantages of organic foods, and highlight the role of conscious consumerism in strengthening local economies. By appreciating these interconnected benefits, consumers can align their choices with their values and contribute to a healthier, more sustainable future. Understanding Organic Certified Products Organic certification is both financially demanding and procedurally rigorous, requiring farmers to invest between $750–$3,500 annually for small farms  and $2,000–$5,000 or more for larger operations , depending on acreage, crop diversity, and the certifying authority. Beyond these costs, producers must undergo a three‑year transition period , maintain meticulous records, and submit to annual inspections  to demonstrate strict adherence to organic standards. Certification signifies compliance with stringent regulatory frameworks that prohibit synthetic chemicals, pesticides, and genetically modified organisms, while mandating practices that preserve ecological balance, biodiversity, and consumer health. Rigorous oversight ensures authenticity, offering educated consumers' confidence in both the integrity of the product and the sustainability of the production methods. Key components include: Soil Management : Organic farming prioritizes soil health as the foundation of nutrition. Natural amendments such as compost, green manure, and cover crops enhance fertility and structure, while fostering microbial ecosystems essential to long‑term soil vitality. Natural Pest Control : Chemical pesticides are replaced with ecological strategies, including the introduction of beneficial insects, crop rotation, and physical barriers. These methods sustain ecosystem equilibrium and minimize harm to non‑target species. Exclusion of GMOs : Certified organic systems prohibit genetically modified seeds and planting materials, preserving genetic diversity and mitigating ecological risks. This ensures crops remain as close to their natural state as possible. Sustainable Practices : Beyond avoiding synthetic inputs, organic farming adopts holistic approaches such as intercropping, crop rotation, and agroforestry. These techniques maintain soil health, reduce erosion, and enhance biodiversity, reinforcing the resilience of agricultural ecosystems. Certification assures consumers that products embody environmental responsibility and health consciousness. Choosing organic supports farming systems rooted in ecological integrity and sustainability, while contributing to a food economy committed to resilience and stewardship for future generations. Benefits of Choosing Organic Certified Products Choosing organic certified products offers numerous advantages, including: Healthier Options : Organic foods consistently show lower pesticide residues  compared to conventional produce. A European Parliament report found that people consuming organic diets had significantly reduced exposure to synthetic pesticides , which is particularly beneficial for sensitive populations such as children. Organic farming also reduces nitrate levels , which are linked to health risks when consumed in excess. Nutritionally, meta‑analyses have demonstrated that organic crops contain 20–40% higher concentrations of antioxidants , compounds associated with reduced risk of chronic diseases. By choosing organic, consumers reduce their intake of synthetic additives and residues, making a deliberate investment in long‑term health. Better Taste : Taste is not merely subjective; it is influenced by soil quality and farming practices. Organic fruits and vegetables, grown in soils enriched through crop rotation and composting , often exhibit higher concentrations of secondary metabolites that enhance flavor. Studies show that consumers consistently report richer, more natural flavors  in organic produce, attributing this to healthier soils and slower, more balanced growth cycles. This makes organic foods a preferred choice for culinary applications where authenticity and depth of flavor are valued. Environmental Protection : Organic farming contributes directly to ecological sustainability. By avoiding synthetic fertilizers and pesticides, organic systems reduce water pollution and chemical runoff , while supporting biodiversity. Research highlights that organic farms host 30% more species of plants, insects, and birds  compared to conventional farms. Practices such as cover cropping, crop rotation, and composting  improve soil structure and fertility, reducing erosion. Importantly, organic soils have been shown to sequester up to 450 kg of carbon per hectare annually , making organic agriculture a meaningful contributor to climate change mitigation. Support for Farmers: Organic certification is not only about ecological standards but also about social responsibility. Certified organic farms often adhere to fair labor practices , ensuring better wages and safer working conditions. This empowers farming communities by promoting sustainable livelihoods and reducing occupational exposure to harmful agrochemicals. When consumers purchase organic products, they directly support these farmers, reinforcing a more equitable food system and strengthening the connection between producers and consumers. Organic certification is both financially demanding and procedurally strict, but it opens doors to premium markets and long‑term sustainability. Farmers must weigh the upfront costs and rigorous compliance against the benefits of consumer trust and higher margins. By opting for organic certified products, consumers support a system that values health and sustainability. Fresh organic vegetables displayed at a market

Every great business begins with a story. Today, the Founder and CEO of Organic Trade & Investments (OTI) , Esthy Ama Asante, opens up about her journey—how OTI was built from scratch, the struggles faced along the way, and the resilience that keeps the vision alive. This series is not just about one company; it is about the reality of entrepreneurship in Ghana. It is about faith, persistence, and the determination to rise above challenges. Through these windows into OTI’s journey, Esthy shares lessons learned, mistakes made, and victories celebrated—so that new business owners and entrepreneurs can draw inspiration, stay motivated, and never give up on their dreams. How It All Began (2015–2016) In 2015, I was still an employee at a multinational aviation ground handling company in Ghana. My life was structured around my full-time job, with no clear plan of starting a new side business in commodities. I was happy managing an online business I had set up in 2009. Then, one day, a client from Egypt posted an inquiry on an international platform about shea butter, griffonia, and natural cocoa butter. At that moment, I knew very little about these commodities. Shea butter was something I vaguely remembered from childhood—my mother used to apply it on me and my sisters when we lived in Africa. Cocoa butter? I thought cocoa only meant chocolate. And griffonia? I had never heard of it. But instead of bowing out, I decided to learn. I researched, educated myself, and with very little knowledge but strong dedication to promote products from my native country, I replied confidently: “Yes, we can.” At that time, OTI did not exist. I was the only one on the “team,” if a team there was. First Steps into Trade The client quickly followed up, asking about pricing, MoQ (Minimum Order Quantity) , and FFA (Free Fatty Acid levels) . At that time, these terms were completely foreign to me. They sounded like strange codes from another world. Honestly, when I first read them, I was like: “WHAT??” I had already confirmed to the client that " WE " could supply, so admitting ignorance at that point would have made me look unprofessional; a 'clown' to say the least. I couldn’t afford to lose credibility. Instead, I quietly turned to Google. I typed in “MoQ in production” and discovered that it referred to the minimum order quantity a supplier is willing to accept. That was a relief—I finally had something to work with. I decided to propose 50kg as our starting MoQ , knowing it was modest but realistic for a new venture. As for FFA, I had no idea what it meant. Again, I searched online and learned that Free Fatty Acid levels were a measure of product quality, especially in oils and fats like cocoa butter and shea butter. To buy myself some time, I told the client I would compile the information and get back to him. Behind the scenes, I was juggling my full-time job while racing to educate myself on these technical requirements. The beginning of a journey - from Ghana to the global world During lunch breaks, I interviewed suppliers, requested specification sheets, and gathered details on pricing, payment terms, and product standards. Out of ten suppliers I contacted, only two proved serious and reliable. They shared their specifications and agreed to provide samples. With this information, I created detailed product profiles  for each commodity, carefully compiling everything the client had requested. All communication happened on Skype back then. When I finally sent the documents, the client was pleased. That moment taught me something invaluable: even when you start from a place of ignorance, persistence and resourcefulness can turn confusion into competence. Ignorance is not the end; it’s the beginning of learning. The First Shipment & Payment When the client requested samples, he was very clear: no DHL.  He had already suffered a bad experience with that service provider and wanted a cheaper, more reliable option. At that time, the only viable solution was EMS Ghana Post , which was both affordable and secure from the client’s perspective. I had no choice but to chase quotations from EMS, following up relentlessly until I finally secured one. The payment itself was another story. It couldn’t be sent to OTI—because OTI didn’t even exist yet. I had no idea that a few years later, I would establish a company by that name. Back then, the money—about 690 GHS —was wired through Western Union directly to me, as an individual, and I carried the responsibility of making sure everything was done right. I remember skipping lunch, rushing in a taxi to EMS, clutching the receipt like it was gold. For two weeks, I barely slept, haunted by nightmares that the samples might never arrive. Finally, in December 2015, the client confirmed receipt. He was satisfied and placed his first order: 200kg of unrefined shea butter. First shipment of shea butter to Egypt That moment was overwhelming. I was filled with joy—my first international order had been shipped successfully. But not everyone shared my excitement. My Ghanaian colleagues laughed at me, mocking my enthusiasm for shea butter. To them, it was an inferior, rustic product—something unworthy of serious business. Their ignorance and disdain for what God had blessed Ghana with only fueled my determination. If they couldn’t see the value, I would. Their repugnance became my motivation to push harder, to prove that our natural products deserved global recognition. That first shipment was more than a transaction—it was the spark that ignited OTI’s journey. Sometimes the world laughs at your vision, but that’s the sign you’re onto something big Learning the Trade That first order was more than just a transaction—it was my classroom. I discovered that international trade required specific shipping documents : Certificate of Origin Certificate of Analysis Phytosanitary Certificate At the time, these were new to me, but I leaned on suppliers and freight forwarders to guide me. I was determined to learn quickly, to become independent, and to ensure my client’s confidence was never misplaced. When the shipment was finally successful and the client praised the transparency and quality, I felt an immense sense of pride. It seemed to me that I was achieving my deeper goal: promoting Ghana’s heritage through trade.  What had started as curiosity was now becoming a mission. I realized that in serious business, partnership, trust, and communication are currencies no one can afford to omit.  They are as valuable as money itself, because without them, trade collapses. This lesson became a cornerstone of how I approached every future deal—with ethics, transparency, and respect. The client’s satisfaction was proof that Ghana’s natural products could stand tall on the global stage. Within months, the order grew to 500kg , and by November 2016, it reached 1,000kg (1 metric ton).  Each increase was not just about volume—it was about validation. It was evidence that persistence, learning, and integrity could transform a small beginning into a growing enterprise. Every shipment was more than business; it was a step toward rewriting the narrative of Ghanaian trade The First Major Setback Just when I thought progress was steady, disaster struck. In December 2016, while on holiday in Akosombo with my sisters, I received a WhatsApp message from the client. The photos and videos he shared broke me: the shea butter shipment was infested with insects, its once-ivory color had turned orange and dark in places. I was devastated.  I felt let down, ashamed, and deeply troubled. Coming from a family where we do not take advantage of people, this cut me to the core. Our values have always been about remaining ethical, professional, and protecting our reputation. To see a client suffer because of a supplier’s negligence was unbearable. I felt cheated—not just financially, but morally. The supplier refused responsibility, hiding behind the argument that the goods were supplied on an ex-works basis. His unprofessional behavior was shocking. For me, this was not just a business setback—it was a violation of trust. I had promised the client transparency and quality, and now my integrity was on the line. In that moment, my prime goal became clear: to stand up for what was right and to protect the interest of the client.  I realized that accountability, quality assurance, and risk management were not optional—they were the pillars of serious trade. Yes, I was deeply affected, but I was not ready to give up. This painful experience became a turning point. It was the moment I understood that OTI’s journey would not only be about selling products—it would be about building a reputation rooted in ethics, professionalism, and trust. This was only the beginning of the OTI journey. Integrity is tested in the fire of setbacks, and that test shaped the DNA of OTI To be continued…    In the next edition, we will share how Esthy navigated this setback, rebuilt trust, and laid the foundation for OTI as a company—not just a side hustle. This is only the beginning of a story about resilience, ethics, and determination in Ghanaian trade. Join the OTI Journey—real stories, real lessons, straight to your inbox If you’ve been inspired by this chapter, don’t miss the next one. Subscribe to our newsletter to follow the full journey of OTI and discover lessons that can motivate your own entrepreneurial path.

Unrefined Shea Butter from Ghana Shea butter has become an essential component in the global cosmetics and food sectors, valued for its moisturizing, anti-inflammatory, and antioxidant benefits. In 2024, the global market for shea butter was worth USD 2.41 billion , with forecasts predicting it will reach USD 3.75 billion by 2030 , growing at a 7.9% CAGR . More than 80% of global shea butter sales are linked to cosmetics and personal care products, driven by increasing demand from clean beauty brands, vegan food manufacturers, and pharmaceutical companies. However, despite being the main source of shea nuts , West African countries capture only a small portion of this value . The region remains mostly excluded from the lucrative stages of processing, branding, and distribution. For decades, previous administrations across West Africa allowed foreign companies to export raw shea nuts in bulk , bypassing local processors and stripping communities of economic opportunity. This practice has: Undermined local value addition , leaving producers with minimal returns Reduced women in the shea sector  to low-paid pickers, often working under exploitative conditions Stressed domestic processors , who struggle to compete with foreign buyers offering upfront cash for raw nuts Drained regional economies , as profits from refined shea butter are captured abroad This extractive model has resulted in thousands of women—who are the backbone of the shea industry—being excluded from prosperity , even though their labor drives a billion-dollar market. Producers and exporters of shea-based products have appealed to various authorities to prohibit the export of raw shea nuts. Following much discussion, the region has experienced policy changes, with Burkina Faso at the forefront. It’s time for West Africa to own the shea narrative—from nut to butter, from village to global shelf. Recently, there have been changes in policy. In response to the historical impact of exporting shea nuts, some West African countries are taking action. Burkina Faso and Nigeria have already banned the export of raw shea nuts to safeguard local processors and enhance livelihoods. Ghana plans to implement a similar ban in 2026 , following persistent advocacy from industry leaders and cooperatives who have appealed to the new administration. Management of Organic Trade and Investments (OTI) enthusiastically embraces the recent policy shifts: These bans are not protectionist; they are corrective measures aimed at reclaiming economic control and ensuring that value remains within the region. Job Creation Potential in the Shea Industry (Combined Impact Across Burkina Faso, Ghana, and Nigeria) The shea industry offers significant potential for West Africa, not only as a source of export income but also as a catalyst for job creation and community development. In Nigeria, which accounts for nearly 40% of the world's shea nut production, the industry is expected to create up to one million jobs, particularly as the country enforces its ban on raw exports and moves towards local processing. Ghana, aiming to increase production to 400,000 metric tons, is anticipated to generate between 300,000 and 500,000 jobs, especially through mechanized harvesting, cooperative development, and enhanced refining capacity. Burkina Faso, already recognized for its organized shea networks and early adoption of export restrictions, could see the creation of between 250,000 and 400,000 jobs as the industry formalizes and grows. Together, these three West African countries have the potential to create between 1.5 and 2 million jobs, many of which will directly support women in rural communities who have long been the backbone of the shea value chain. In terms of revenue, the combined annual income from the shea sector could surpass $1.1 billion in the short term, with projections reaching $4 billion or more if full value addition and global market access are realized. Nigeria aims for $3 billion by 2027, while Ghana’s 24-hour economy strategy positions shea among its top-performing commodities, with a revenue target of $640 million. Although Burkina Faso's exports are smaller in scale, they are expected to grow significantly as local processors capture more of the global demand. The CEO and Head of Business Developments at OTI; Esthy Ama Asante; firmly asserts that the economic potential is achievable if the region persists in investing in infrastructure, implementing export bans, and enabling cooperatives to advance from raw supply to branded, high-value shea products. The shea industry has evolved from merely supporting rural livelihoods to becoming a strategic foundation for inclusive growth, trade sovereignty, and African excellence The Promise of Local Value Addition With limitations on raw exports, West Africa can now focus on processing, branding, and market ownership . This transition will: Empower women’s cooperatives  to become full-fledged producers, not just pickers Create thousands of jobs  in refining, packaging, logistics, and export compliance Boost regional GDP  through higher-margin exports Attract ethical investors  and global buyers seeking traceable, community-driven supply chains Strengthen trade ecosystems  that prioritize sustainability, transparency, and African excellence At Organic Trade & Investments, we believe that West Africa doesn’t merely produce shea—it embodies its essence. For too long, the region has been sidelined in a global industry it sustains. The recent bans on raw shea nut exports are a critical first step toward reclaiming economic agency. But meaningful transformation requires more than policy—it demands a unified strategy to invest in local infrastructure, strengthen women-led cooperatives, uphold fair pricing, and elevate the narrative of African shea with authenticity and pride. This is not just about trade—it’s about dignity, ownership, and long-term prosperity for the communities who have nurtured this resource for generations.

In the earliest stages of life, an infant's skin serves not only as a physical shield but also as a dynamic interface between the child and its environment. Given its heightened permeability and immature barrier function, neonatal skin demands skincare solutions that are both biocompatible and therapeutically effective. Unrefined shea butter—derived from the Vitellaria paradoxa tree and minimally processed to retain its full biochemical profile—offers a naturally occurring emollient ideally suited to this purpose. Functional Efficacy Backed by Tradition and Biochemistry Unrefined shea butter is rich in naturally occurring triglycerides, sterols, and vitamins A, E, and F, which work synergistically to: Enhance epidermal hydration without occlusion Support skin barrier recovery through lipid replenishment Exert mild anti-inflammatory effects beneficial for dermatoses such as diaper rash Safeguard against transepidermal water loss and environmental stressors A Sensory and Developmental Ritual Application of shea butter transcends its functional benefits—it becomes a tactile ritual that fosters neurological development and parent–child bonding. The gentle massaging motion, when performed with warmed shea butter, encourages relaxation, emotional attunement, and a holistic sense of nurturing. Cultural Legacy and Sustainable Ethics Unrefined shea butter is not merely an ingredient—it is a symbol of sustainable harvesting, indigenous knowledge systems, and maternal care traditions passed down for generations across West Africa. Its minimal processing ensures maximal retention of therapeutic constituents, aligning with both modern dermatological standards and ancestral wisdom.

The Ghana Cedi with Other Foreign Currencies The Ghana Cedi (GHS) has experienced significant fluctuations over the years, largely influenced by macroeconomic factors, government policies, global market trends, and investor confidence. The recent appreciation of the Ghana Cedi  has had a mixed impact  on export revenues and business operations, creating both opportunities and challenges  for different sectors. In this article, we will examine the trajectory of the Ghana Cedi over the past 15 years, analyzing its fluctuations and underlying economic influences. We will also explore the adverse effects of its performance in quarter one of 2025, particularly its impact on export activities and the purchasing power of consumers. Despite the appreciation of the Cedi, domestic goods have maintained stable price levels, further constraining consumer spending and economic growth. The Gradual Depreciation of the Ghana Cedi (2010 - 2014) In 2010, the exchange rate of 1 USD to Ghanaian Cedi (GHS) fluctuated throughout the year. The highest recorded rate was 1.4890 GHS per USD in December 2010, while the lowest was 1.4100 GHS per USD in March 2010. The Cedi maintained relative stability in the early 2010s but began depreciating due to rising inflation and fiscal deficits. By 2014, the Cedi had lost nearly 40% of its value against the US dollar, driven by high government spending and external debt pressures. Volatility and Policy Interventions (2015 - 2019) The Bank of Ghana introduced monetary policies to stabilize the currency, including tightening liquidity and increasing interest rates. Despite interventions, the Cedi continued to depreciate, reaching GHS 5.50 per USD by 2019, partly due to trade imbalances and external debt servicing. COVID-19 Impact and Recovery Efforts in the Period of 2020 - 2022 The pandemic exacerbated depreciation, with the Cedi hitting GHS 6.00 per USD in 2021 due to reduced foreign exchange inflows and economic disruptions. Recovery efforts, including IMF support and fiscal adjustments, helped stabilize the currency temporarily. The Sharp Depreciation and Record Lows of the Ghana Cedi (2023 - 2024) The Cedi faced one of its worst depreciations in 2023, reaching GHS 16.48 per USD in November 2024. Inflationary pressures, high debt levels, and investor uncertainty contributed to this decline. The Bank of Ghana continued interventions, but external factors, including global economic shifts, kept the currency under pressure. In 2024 alone, the USD/GHS rate rose by 22.52% , indicating continued pressure on the currency. From 2010 to 2024, the exchange rate of 1 USD to Ghanaian Cedi (GHS) has undergone significant fluctuations and has increased by approximately 1,047% , reflecting a sharp depreciation of the Ghana Cedi against the US Dollar. The Evolution of the Ghana Cedi Against the USD from 2010 to 2025 The Ghana Cedi has seen periods of sharp depreciation over the years, but recently, it has been appreciating against the US Dollar. This shift is largely due to strengthened monetary policies, improved investor confidence, and increased foreign exchange inflows. For instance, in early 2025, the Cedi experienced gains, supported by efforts from the Bank of Ghana to stabilize the exchange rate, as well as a rebound in export earnings. The appreciation of the Ghana cedi has created mixed effects, particularly on export activity—stronger currency values have made Ghanaian exports relatively more expensive for foreign buyers, potentially slowing trade volumes. Impact of the Appreciation of the Ghana Cedi on Business Operations The appreciation of the Ghanaian Cedi has created a paradoxical effect on business operations. While exporters face challenges due to reduced competitiveness in global markets, industries dependent on imported raw materials, machinery, and fuel are benefiting from lower costs. This currency strength has enhanced profitability for key sectors such as manufacturing, retail, and transportation by reducing operational expenses. Furthermore, the improved exchange rate has bolstered investor confidence, driving a surge in foreign direct investment (FDI) and opening new opportunities for business expansion. Companies engaged in international partnerships now find it easier to secure funding and negotiate more favorable trade agreements, further strengthening their market position. Despite these advantages, businesses must navigate the evolving economic landscape strategically to sustain long-term growth. Impact of the Appreciation of the Ghana Cedi on Export Revenues As the Ghanaian Cedi appreciates, the cost of exports rises, making Ghanaian commodities less competitive in international markets. Esthy Ama Asante, CEO and Head of Business Development at Organic Trade and Investments (OTI) , highlights the pressing challenges facing the export industry and examines the impact of the Ghana Cedi’s appreciation on sales performance. She provides insights into how currency fluctuations are reshaping market dynamics, affecting pricing strategies, and influencing trade negotiations, ultimately altering the competitive landscape for exporters. In February 2025, a ton of natural cocoa butter was exported at a wholesale price of GHS 260,000, equivalent to USD 16,990 per ton. However, due to the continuous appreciation of the Ghana Cedi—without corresponding adjustments in domestic pricing—the export price has surged significantly. As of May 24, 2025, the same product is now priced at USD 23,570 per ton, reflecting an increase of over 38% in less than three months. This sharp rise poses challenges for international buyers and underscores the need for price stabilization measures to maintain Ghana’s export competitiveness. This has led to a decline in demand for key exports such as cocoa, gold, and agricultural products, as buyers seek more cost-effective alternatives from countries with weaker currencies. "As a result, several trade contracts are currently on hold, with stakeholders anticipating price adjustments to align with market expectations ," Esthy explains. Foreign Currencies A stronger Ghana Cedi results in exporters receiving fewer local currency units per dollar earned, directly impacting their revenue streams. This fluctuation has led to daily price instability for foreign clients, as frequent exchange rate adjustments create uncertainty in transactions. The decline in foreign exchange earnings has also squeezed profit margins, particularly for businesses that depend on international trade to sustain their operations. In response, some exporters are delaying transactions or renegotiating contracts to offset potential losses and maintain financial stability in a rapidly shifting market. To maintain competitiveness in the global market, exporters must optimize their pricing strategies and invest in value-added processing to enhance product appeal and justify premium pricing. Additionally, the implementation of policies that regulate pricing and adjust goods valuation is essential to ensure market stability. Furthermore, measures should be taken to position the Ghana Cedi as a viable currency for transactions beyond Ghana’s borders, enabling seamless trade within the region and strengthening economic integration. Lastly, the Bank of Ghana must implement measures to ensure the long-term stability of the Cedi, enabling businesses to operate efficiently, mitigate financial uncertainties, and recover their losses.

Ghana Cedi Notes and Coins As of May 24, 2025 , the Ghanaian Cedi (GHS)  has appreciated by 24.1% against the US Dollar (USD)  since the beginning of the year, signaling a strong recovery and reinforcing Ghana’s currency position in global markets. Ghana’s inflation rate now stands at 21.2% , down from 25% in April 2024 , reflecting the effects of fiscal consolidation efforts and tighter monetary policies. The Bank of Ghana's 28% policy rate  has contributed to controlling inflationary pressures, supporting the Cedi’s strength while shaping broader macroeconomic conditions. However, this appreciation has created an economic paradox—while the stronger Cedi is expected to enhance stability, many households are facing financial strain due to diminished remittance values and stagnant domestic prices. Reduced Purchasing Power for Remittance-Dependent Families Despite the 24.1% appreciation against the USD, 16.2% against the GBP, and 14.1% against the EUR in 2025 , consumer purchasing power in Ghana remains constrained. Although the stronger Cedi has lowered import costs, inflationary pressures persist, with food inflation at 25%. Key sectors such as housing, utilities, and transportation continue to experience price rigidity, preventing immediate financial relief for households. A significant portion of Ghanaian families depend on foreign remittances for their daily expenses. In 2023, Ghanaian expatriates sent approximately $4.6 billion USD back home , making Ghana the second-largest recipient of remittance flows in Africa , behind Nigeria’s $19.5 billion USD. Previously, $1,000 USD could yield GHS 15,000 or more, but now it amounts to just GHS 10,900, a reduction of over 27% . This decline forces families to limit essential spending, including food, transportation, healthcare, and education, affecting demand across various sectors. Though the Cedi keeps appreciating, prices remain high, as businesses are reluctant to adjust pricing downward. Many companies base their pricing on previous inflationary pressures and currency volatility, creating a disconnect between the stronger currency and consumer affordability. As a result, the expected economic relief has yet to materialize for many Ghanaians. Who Covers the Losses? Consumers bear the brunt of these losses as declining purchasing power limits their financial flexibility. While currency appreciation typically raises expectations for lower prices on goods and services, businesses face mounting pressure from organizations urging retailers to implement reductions. However, many remain hesitant, fearing future fluctuations that could undermine stability. Ghana's Buying Power (2010 - 2025) This challenge is particularly pronounced among businesses dependent on remittance-driven demand, including retailers and service providers. Rather than immediate price cuts, companies may opt for promotional discounts or value-based incentives to maintain customer engagement. Government intervention through targeted subsidies or price regulation could help mitigate these effects, yet such measures have not been widely adopted. Possible Solutions For meaningful economic relief, businesses must adjust pricing, wages must reflect market conditions, and policymakers must implement targeted measures to support consumer spending. Without such interventions, the appreciation may primarily serve macroeconomic indicators—such as foreign investment and trade—without substantially improving everyday financial conditions for citizens. If the Cedi’s appreciation does not translate into improved consumer purchasing power, its broader economic benefits may remain unrealized. While a stronger currency typically stabilizes prices, lowers import costs, and boosts investor confidence, persistent financial strain among households signals deeper structural challenges, such as inflationary lag, price rigidity, and slow wage growth.

Climate Change - Sa ve Our Planet Picture Climate change has greatly affected the agricultural landscape in Ghana, presenting numerous challenges for local farmers. In a call-to-action video, MEST Africa conducted a series of interviews with prominent figures in the AgriTech industry to highlight the impact of climate change on Ghana’s agriculture and to propose necessary changes—through innovation, policy reform, and collective action—to empower local farmers and promote sustainable transformation. Esthy Ama Asante, CEO and Head of Business Development at Organic Trade and Investments (OTI), was among the participants who shared their insights for this campaign. Here, we present an exclusive report of the interview: Impact of Climate Change on Agriculture How has climate change impacted the agricultural landscape in Ghana and Can you provide specific examples of challenges that local farmers are facing as a result? Farmers in Ghana are facing unpredictable rainfall, impacting crop planting and harvesting schedules. This uncertainty has resulted in crop failures and reduced yields. We had a challenging year, with a shortage of cocoa beans and shea nuts. We harvested only about 40% of the projected amount in 2024. Rising temperatures have caused heat stress on crops, diminishing their productivity and increasing their vulnerability to pests and diseases. Extreme weather events, like prolonged droughts and severe floods, have become more common. These events destroyed crops, eroded soil, and disrupted farming activities. Higher temperatures and changes in humidity levels have created favorable conditions for pests and diseases to thrive, further affecting crop health and yields. Climate change, driven by human activities and greed (such as illegal mining), has accelerated soil erosion and degradation, reducing the fertility of farmland and making it harder for crops to grow. Local Livelihoods How do these climate-related challenges affect the day-to-day lives and productivity of Ghana’s farmers? Climate-related challenges significantly affect Ghanaian farmers' productivity, health, and economic stability. Farmers must invest more time and resources in irrigation, pest control, and soil conservation due to climate changes, which are costly and labor-intensive. Extreme weather, like heatwaves and heavy rains, poses health risks, leading to illnesses and injuries; in 2024, about 10% of our field managers fell ill. Unpredictable crop yields cause economic instability, complicating future planning and investments. Traditional practices and communal systems, such as Nnoboa, are disrupted, affecting social bonds and cultural heritage. Severe weather may force migration, leading to resource conflicts and economic hardships. Adopting climate-resilient practices and diversifying crops are vital for mitigating these impacts and ensuring sustainable agriculture. The Role of AgTech and Innovative Solutions AgTech innovations have begun transforming traditional farming practices. How do you see technology mitigating the adverse effects of climate change on agriculture and how is Organic Trade & Investments (OTI) supporting farmers in adopting organic and climate-smart agricultural practices to enhance sustainability and resilience? AgTech innovations are transforming farming by using advanced technologies to mitigate climate change impacts on agriculture. GPS, IoT devices, and data analytics help farmers optimize crop cultivation, applying water, fertilizers, and pesticides precisely to reduce waste and boost yields. Focus is on Africa's resilient crops like bambara beans and fonio , which thrive in harsh conditions, ensuring food security. IoT-based irrigation provides real-time soil moisture data for efficient water use. Drones and satellite imagery monitor crop health, detect diseases, and assess weather damage for timely interventions. Transparency and traceability in the supply chain ensure sustainable practices and fair farmer compensation. Esthy Ama Asamte, CEO and Head of Business Development (OTI) OTI aids farmers in Ghana and beyond in adapting to climate change by promoting organic and climate-smart agricultural practices. They encourage methods that avoid synthetic pesticides and fertilizers, fostering healthier ecosystems. OTI provides training and resources for sustainable practices like crop rotation and integrated pest management, and helps farmers access international markets for fair pricing. Focusing on small-scale farmers, OTI supplies tools, knowledge, and financial support for transitioning to organic farming, integrating technology to enhance efficiency and sustainability. Rethinking Approaches Given the current challenges, what do you believe needs to change in Ghana's agricultural sector to better cope with climate change? Are there specific policy shifts or support systems that you think are critical to this transformation? Ghana's agricultural sector can tackle climate change and ensure food and economic security by adopting several strategies. Implementing CSA (Adoption of Climate-Smart Agriculture) practices like drought-resistant crops, advanced irrigation, and agroforestry can enhance resilience to changing weather. Investing in research for climate-resilient crops and methods is crucial. Access to affordable credit and insurance can help farmers invest in infrastructure and recover from losses. Training programs on climate adaptation and sustainable farming can empower informed decisions. Developing infrastructure like irrigation, storage, and roads can further aid in managing climate impacts effectively. Transforming Ghana's agricultural sector necessitates policy changes and support systems. Expanding the NCCAS (National Climate Change Adaptation Strategy) to include targeted agricultural measures will enhance resilience and adaptation. An economic policy focusing on continuous agricultural activities, such as 24/7 irrigation and agro-processing, will improve resource utilization and productivity. Collaborative Efforts What immediate steps should government, private sector, and local communities take to build a more resilient, self-sufficient agricultural system? To build a resilient and self-sufficient agricultural system, immediate action from the government, private sector, and local communities is crucial. Collaboration is key to developing a system that can withstand climate change and ensure future food security. Provide subsidies, grants, and low-interest loans to farmers for sustainable practices and climate-resilient infrastructure. Partner with the government and communities to implement sustainable projects and technologies. Focus on infrastructure, market access, and research for climate-resilient crops and advanced techniques. Involve communities in decision-making and provide resources for local climate adaptation strategies. Foster collaboration among the government, private sector, and farmers to implement climate-resilient practices, offering financial incentives for climate-smart investments. Inspiring Transformation How can each of us contribute to lifting millions of local farmers out of poverty through AgTech? Every individual has an essential part to contribute, and together, our efforts can greatly impact the agricultural sector and improve farmers' livelihoods. Supporting local farmers by buying their products and backing businesses that focus on sustainable and technology-driven farming methods is crucial. We should consciously choose eco-friendly actions and consistently engage in a circular economy to safeguard our environment and biodiversity. As we wrap up this series, what key message or call to action would you like to share with all stakeholders and the public to drive this transformative change in Ghana's agriculture? To all stakeholders and the public, the time is now to take collective and decisive action to transform Ghana's agriculture into a resilient, sustainable, and prosperous sector. Climate change presents significant challenges, but it also offers opportunities for innovation and collaboration. Let's commit to these transformative changes and goals we set for ourselves. Let's embrace climate-smart practices, leverage technology, protect our biodiversity, and work together to ensure food security and economic stability for future generations. Keep in mind that the lands we currently inhabit are not ours; we encountered them upon arrival. We are borrowing the land from future generations; we should therefore act responsibly and strive to improve the environment beyond how we found it.

Gluten-Free Fonio Grain and Flour from OTI, Ghana The fonio market is currently experiencing significant growth. In 2023, Ghana produced approximately 3,000 metric tons  of fonio, with a significant portion being exported to international markets. The production capacity has been steadily increasing, thanks to investments and support from organizations that believe in the health benefits of this naturally gluten-free grain. For 2024, the production is expected to rise further, with an estimated 3,500 metric tons  of fonio being produced and exported. This growth is supported by initiatives to improve processing capacity and promote sustainable farming practices. Fonio was exported to several Western countries with top importers being France, the United States, the Netherlands, and recently Kuwait, a Middle Eastern market. These countries are increasingly recognizing fonio's nutritional benefits and incorporating it into various food products. Fonio, a gluten-free grain native to West Africa, is gaining popularity due to its nutritional benefits. It is rich in protein, fiber, and essential amino acids, making it a preferred choice among health-conscious consumers. The grain is also used in various processed foods such as snacks, energy bars, and ready-to-eat meals. Fonio is positioning itself well in the market compared to other wholesome grains, thanks to its unique nutritional profile and versatility. It is estimated that about 700,000 metric tons of fonio are produced each year in West Africa, compared to around 200,000 metric tons of quinoa grown annually, mainly in Peru and Bolivia. Fonio is slightly cheaper with an export price ranging from 2,950 USD to 3,000 USD per ton, while quinoa is priced between 3,500 USD and 4,100 USD per ton. Nutritional Comparison between Fonio and Quinoa In a report submitted to OTI's Business Development Department, the Company's Research and Development noted that: "There is a growing trend towards sustainable and environmentally friendly food choices, and fonio's sustainable farming practices resonate well with eco-conscious consumers. Fonio's rich cultural heritage and traditional use in West African cuisine add to its appeal, attracting consumers interested in exploring diverse and authentic foods. Consumers are increasingly looking for nutritious and wholesome alternatives to traditional grains, and fonio fits this demand perfectly." In 2023, the global fonio market reached approximately US$ 2.47 million . The market is expected to continue growing, with projections indicating it could reach US$ 5.32 million by 2031 , representing a compound annual growth rate (CAGR) of 10.07%  during the forecast period (2024-2031). Fonio is carving out a niche in the global market, driven by its health benefits, versatility, and alignment with current consumer trends. Over the years, regulations for shipping fonio have improved significantly, focusing on quality, safety, and sustainability.  Enhanced quality control measures to ensure that fonio meets international standards, making it more competitive in global markets, implementation of sustainable farming and processing practices to reduce environmental impact and improve crop yields, streamlined export procedures and better compliance with international trade laws to facilitate smoother and more efficient shipping of fonio, and increased support from organizations and governments for smallholder farmers, including training, financial assistance, and access to better technology. These improvements have helped boost the global competitiveness of fonio and support the livelihoods of farmers in West Africa. The demand for fonio is driven by the increasing consumer interest in gluten-free and plant-based diets. Additionally, international demand is benefiting smallholder farmers in West Africa, providing new economic opportunities. Programs supporting the cultivation, processing, and export of fonio are helping to drive its growth globally.

Ghana's Premium Shea Butter Ghana ranks among the leading global producers and exporters of shea butter, annually exporting approximately 38,792 metric tons. It is known for producing some of the finest quality shea butter, which commands premium prices on the international market. The shea value chain in Ghana is well-organized and predominantly women-led, contributing significantly to the country's economy. Nonetheless, in the past two years, and especially in 2024, the shea industry in Ghana has encountered significant challenges, jeopardizing the country's status as a leading producer of shea butter. The substantial rise in prices and the scarcity of shea nuts have exerted considerable pressure on the industry. The 2024 shea season yielded 45% less than projected. Despite the deficit, the government permitted exporters to ship nearly half of the available shea nuts, leaving shea butter producers stranded. Additionally, Ghana's government apathy to restrict the export of the shea nuts, the ban from Burkina Faso, and the inability to compete with foreign buyers have exacerbated the situation. Between 2023 and the first half of 2024, Ghana experienced a 140% increase in the price of a 100kg bag of shea nuts. Consequently, the ex-factory price for a kilo of shea butter surged to over $4.00. This dramatic price hike led many clients to suspend their sales contracts with Ghanaian shea butter producers, forcing numerous artisanal producers out of business by the latter part of 2024. Companies such as Organic Trade and Investments (OTI) were forced to reduce their monthly shea butter production by over 60% of their standard capacity. The revenue loss was significant. Although precise figures are unavailable, it is estimated that Ghana may have experienced a revenue decline of over 40% in shea butter. This downturn has left many women shea butter producers financially at risk and in an unstable economic situation. Ghana is at risk of losing its market share to other shea butter-producing countries like Nigeria, especially if the current challenges persist. Amid the crisis, shea processing organizations petitioned for improved regulation on shea nut exports to address the challenges of shea nut shortages. The government at the time did little to nothing to address the issue. Furthermore, there are initiatives and support programs aimed at improving the situation, such as the Ghana Shea Landscape Emission Reductions Project (GLSERP) and various sustainability efforts. Shea butter producers believe that with the right support and policies, there's hope for recovery and growth in the future. Meanwhile, numerous producers of handcrafted shea butter have paused production until the new shea nut season, anticipating that the 2025 harvest will exceed that of the previous year and that shea butter prices will be adjusted downward to win back their international clients. It's a tough situation, but with the right support and policies, there's hope for recovery and growth in the future.

The European Union Deforestation Regulation (EUDR) for Cocoa The European Union Deforestation Regulation (EUDR) took effect on June 29, 2023, and its provisions were set to be applied from December 30, 2024. The EUDR aims to minimize the impact of deforestation and forest degradation associated with agricultural raw materials imported into the EU. The regulation bans products made from raw materials sourced from deforested areas, encourages the consumption of deforestation-free products, reducing the EU's contribution to global deforestation and forest degradation, and lower greenhouse gas emissions and biodiversity loss. The EUDR covers key agricultural commodities such as cocoa, coffee, palm oil, soy, rubber, cattle, and wood. It's part of the EU's broader strategy to protect and restore the world's forests, as outlined in the European Green Deal and the EU Biodiversity Strategy for 2030. Operators and traders must provide due diligence statements confirming that their products are deforestation-free and comply with the laws of the country of origin. While this regulation by the EU countries seems to be a good initiative to protect world's biodiversity, it will disrupt the market for European cocoa processing companies and benefit countries in other regions, including non-members of the EU. Disruption for European Cocoa Processing Companies Under the new regulation, African cocoa producers and exporters will be required to demonstrate that their products comply with the EUDR. They would require attaching a non-deforestation certificate to their shipments. A non-deforestation certificate must encompass the following details: the producer's information, the precise area of land from which the product was sourced, a definitive statement affirming that the product was produced without causing deforestation, and a reference to the applicable certification standard (e.g., FSC, RSPO). Additionally, it should include the geographical coordinates of the land, dates of verification, and a unique identifier for traceability. The certificate should also be accompanied by relevant maps or satellite imagery to substantiate the land's current forest cover and adherence to no-deforestation criteria. It must be signed and stamped by a recognized independent certification body. This process is notably complex, which may deter many African cocoa processors. According to SGS, obtaining a non-deforestation certificate for cocoa-based products requires a social audit with rigorous criteria, data that even COCOBOD currently lacks. Consequently, it is not feasible to issue such certificates at this time. It may take some time before non-deforestation certificates can be provided to exporters and traders of cocoa products. Nonetheless, African countries that can demonstrate deforestation-free cocoa production will gain access to the European market, which is increasingly demanding sustainable products. The European Union Deforestation Regulation (EUDR) is anticipated to present a greater challenge to European countries rather than offering a benefit, as suppliers in key African cocoa-producing nations are expected to face difficulties in complying with the new standards, resulting in European companies experiencing shortages and increased prices of cocoa products. European companies will need to invest in advanced traceability systems to ensure their cocoa is deforestation-free. This includes mapping supply chains, collecting geolocation data, and maintaining detailed records. Furthermore, European companies will need to collaborate closely with suppliers to ensure compliance, which may involve renegotiating contracts and sourcing from different regions. The need to source deforestation-free cocoa will lead to disruptions and potentially higher prices for European companies. The new regulation is not well received by many stakeholders in the cocoa industry. Indeed, the EUDR opens up new avenues for African suppliers to explore alternative markets with more flexible regulations. Opportunities for African Cocoa Growers and Traders In 2023, Africa exported approximately 2.8 million metric tons of cocoa beans to the EU. Key importers within the European zone included the Netherlands, Belgium, Germany, Spain, France, and Italy. A similar volume of cocoa beans was shipped to European countries in 2024. The European Union Deforestation Regulation (EUDR) is expected to open new avenues for African cocoa suppliers to conduct business with cocoa processing companies in Asia, the Middle East, and non-EU member countries. With the stringent requirements of the EUDR, African cocoa suppliers may find it easier and more profitable to sell their cocoa to processing companies in other regions, where regulations may be more flexible. By expanding their market base beyond Europe, African cocoa suppliers can reduce dependence on a single market and mitigate risks associated with regulatory changes. Engaging with markets that do not require the same level of traceability and compliance as the EU can reduce the operational costs for African suppliers. With African suppliers shifting focus to other regions, European companies will experience tighter supply and increased competition for compliant cocoa.

Cocoa Beans from West Africa In 2024, Ghana produced approximately 650,000 metric tons of cocoa beans, while Côte d'Ivoire produced around 1.8 million metric tons. The global demand for cocoa beans in 2024 was projected to be 4.779 million metric tons. Based on these production figures, there was a significant yield deficit of approximately 2.429 million metric tons. These statistics highlight the cocoa beans market's ongoing challenges, including supply constraints, price volatility, and consistent consumer demand. As we enter the new year, we will continue to analyze the cocoa forecast in relation to global market trends and projections. 2024 Cocoa Outlook The global cocoa beans market experienced several notable trends from January 2024 to December 2024. Key producing countries like Côte d’Ivoire and Ghana faced production declines due to factors such as diseases (e.g., swollen shoot virus), illegal mining, and adverse weather conditions. Weather patterns, including El Niño and La Niña, negatively affected cocoa production, leading to reduced yields. Cocoa prices saw significant fluctuations, with prices nearly tripling over the year. By December 2024, cocoa futures were trading at around $11,441 per ton in London and $11,545 per ton in New York. The surges in prices were driven by production shortfalls and market deficits, leading to higher costs for chocolate manufacturers and consumers. IIn Ghana, the price of cocoa butter experienced a 300% increase, with the cost of a ton rising from $7,000 in the first half of the year to over $20,000 per ton by October 2024. Despite high prices, consumer demand for cocoa-based products remained relatively stable, driven by the popularity of chocolate and premium confectionery products. Towards the end of the year, there were signs that demand might be starting to decline, potentially leading to market equilibrium if production does not improve. Unwrapping the Cocoa Forecast for 2025 Given the current market conditions and projections, and while there might be some fluctuations, the overall trend suggests that cocoa bean prices will remain high throughout 2025. Several factors contribute to this forecast: Supply Constraints : Major cocoa-producing countries, including Ghana and Côte d'Ivoire, are grappling with a multitude of challenges that have significantly affected their cocoa output. These challenges include adverse weather conditions, such as prolonged droughts and excessive rainfall, which can lead to poor crop yields and increased vulnerability to pests and diseases. Additionally, the prevalence of crop diseases, like black pod disease and swollen shoot virus, has further exacerbated the situation, decimating cocoa plants and reducing the overall production capacity. Furthermore, the persisting illegal mining activities in these regions have led to deforestation and soil degradation, detrimentally impacting the land's fertility and the sustainability of cocoa farming. As a result, the available supply of cocoa has diminished, creating a ripple effect throughout the global chocolate industry, where sourcing high-quality cocoa is becoming increasingly difficult. Regulatory Changes : The European Union Deforestation Regulation (EUDR), set to take effect in early 2025, introduces a new layer of complexity to the cocoa supply chain. This regulation aims to combat deforestation linked to agricultural products by imposing stricter requirements on the importation of cocoa and other commodities. Under the EUDR, importers will be required to provide detailed documentation proving that their cocoa has not contributed to deforestation in the producing countries. This means that cocoa producers will need to adopt more sustainable farming practices and enhance traceability throughout their supply chains. As a consequence, these regulatory changes are likely to further limit the supply of cocoa available in the market, as producers may struggle to meet the new compliance standards, leading to potential disruptions in the flow of cocoa to European markets. Global Demand : Despite the challenges faced in cocoa production, the global demand for chocolate continues to show robust growth. Consumers around the world are increasingly seeking high-quality chocolate products, driven by a desire for indulgence, premium experiences, and unique flavors. This persistent demand, combined with the constrained supply due to the aforementioned factors, is expected to keep cocoa prices elevated. As producers and manufacturers navigate these market dynamics, they may pass on the increased costs to consumers, resulting in higher prices for chocolate products. The imbalance between supply and demand is likely to create a volatile market environment, where prices fluctuate based on the availability of cocoa and the ongoing trends in consumer preferences. There is a substantial price disparity of approximately 45% between cocoa products processed in Ivory Coast and those processed in Ghana, despite the lower cost of cocoa beans in Ghana compared to neighboring countries. This price difference can be attributed, in part, to the limited access Ghanaian cocoa processing companies have to cocoa beans. Additionally, the smuggling of cocoa beans from Ghana remains a significant challenge for the cocoa industry. However, it appears to be the only means for cocoa farmers to secure some profit by selling their produce to neighboring countries. Unless strategic legislation is enacted to support the welfare of Ghana's cocoa farmers, smuggling activities will persist, leading to economic losses.

Our recent market research and analysis indicate that several agricultural products are set to dominate the cosmetics industry in the coming year, driven by a growing preference for organic beauty products. In the first segment of this topic, we highlighted the prominence of aloe vera, turmeric, and essential oils in the production of organic cosmetic products. In this second and final segment, focused on the "dominating products in the market to watch out for", we will explore the carrier oils—coconut oil, avocado oil, jojoba oil, baobab oil, and argan oil. We will examine their evolution, health benefits, and the significant roles they play in the global cosmetics industry. Rich in vitamins, fatty acids, and antioxidants, carrier oils, also referred to as base oils or vegetable oils, are integral to the formulation of various cosmetic products, such as lotions, creams, and serums, due to their beneficial properties for the skin. They are essential for diluting highly concentrated essential oils, which can cause skin irritation if applied directly. Coconut Oil Coconut oil has experienced significant growth and evolution in the cosmetic industry, driven by its numerous benefits and the increasing consumer demand for natural products. Its natural antimicrobial properties make it an excellent moisturizer, which has led to its widespread use in skincare products such as lotions and creams. Due to its hydrating properties, coconut oil is also utilized in various cosmetic products, including makeup primers, highlighters, and lip glosses, and is effective in treating skin infections and preventing acne. Additionally, coconut oil is extensively used in hair care products for its ability to nourish and strengthen hair, reduce protein loss, and promote healthy hair growth. The global coconut oil market has been expanding steadily. In 2023, the market size was valued at approximately USD 5.9 billion and is projected to reach USD 9.1 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.3%. This growth is largely attributed to the rising popularity of natural and organic products in the cosmetics and personal care sectors. Avocado Oil The market trend has positioned avocado oil as a key component in many skincare and haircare formulations. Rich in monounsaturated fats and vitamin E, avocado oil deeply moisturizes the skin, making it ideal for dry and sensitive skin types. The antioxidants in avocado oil help combat free radicals, reducing signs of aging such as wrinkles and fine lines. Its high oleic acid content promotes skin cell regeneration and healing, making it beneficial for treating wounds and sunburns. It is also frequently used in shampoos, conditioners, and hair masks to strengthen and moisturize hair, reducing breakage and promoting healthy growth. The global avocado oil market has seen significant growth in recent years. In 2022, the market size was valued at approximately USD 593.62 million and is projected to grow at a CAGR of 5.4% from 2023 to 2032, potentially reaching USD 1 billion by 2032. This growth is driven by the increasing demand for natural and organic products, particularly in the cosmetics and personal care industry. Jojoba Oil Rich in vitamins E and B, jojoba oil helps protect the skin from oxidative stress. Its anti-inflammatory properties soothe irritated skin and reduce redness. With natural antibacterial properties, jojoba oil can prevent bacterial infections on the skin and does not clog pores, making it suitable for acne-prone skin. It closely resembles the skin’s natural sebum, making it an excellent moisturizer for all skin types. Jojoba oil is commonly found in moisturizers, serums, and cleansers, and is also used in shampoos, conditioners, body oils, and lotions to nourish hair and improve skin elasticity and hydration. Its high stability and resistance to oxidation make it a preferred ingredient for extending the shelf life of cosmetic formulations. In 2022, the jojoba oil market was valued at approximately USD 130.8 million and is projected to expand at a compound annual growth rate (CAGR) of 7.7% from 2023 to 2030. This growth is driven by the increasing demand for natural and organic ingredients in cosmetics and personal care products. Baobab Oil The rising popularity of natural and organic cosmetics is expected to continue driving the demand for baobab oil in the cosmetic industry. In 2023, the market was valued at approximately USD 2.36 billion and is projected to grow to USD 6.208 billion by 2032, with a compound annual growth rate (CAGR) of 11.12%. This growth is fueled by the increasing demand for organic and natural cosmetic products. Baobab oil is highly valued in the cosmetic industry for its numerous benefits. Its anti-inflammatory properties help soothe irritated skin and promote healing. It is commonly found in moisturizers, serums, and anti-aging creams due to its hydrating and rejuvenating properties. Shampoos, conditioners, and hair oils often include baobab oil to enhance hair health and shine. Additionally, it is used in body lotions and oils for its moisturizing and skin-soothing benefits. Argan Oil Argan oil is renowned for its numerous benefits, particularly in the cosmetic industry. The global market for argan oil is rapidly growing, making it one of the most sought-after carrier oils in the industry. According to Grand View Research, the market size was estimated at approximately USD 299.45 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 11.4% from 2023 to 2030, while OTI R&R Department report suggests that the market size reached USD 340.9 million in 2023 and is projected to reach USD 734.9 million by 2032, with a CAGR of 8.6% during the forecast period. Argan oil is widely used in various cosmetic products due to its beneficial properties. It is incorporated into lotions, creams, and serums for its moisturizing and anti-aging effects. Rich in fatty acids and vitamin E, argan oil deeply hydrates and nourishes the skin. Its antioxidant properties help reduce the appearance of wrinkles and fine lines. Additionally, argan oil strengthens hair, reduces breakage, and adds shine. It is also used in beard oils, aftershaves, and other grooming products. The growing consumer preference for natural ingredients and the multifunctional benefits of carrier oils are driving their demand in the cosmetic industry. As consumers increasingly seek natural and organic products that offer both efficacy and sustainability, the demand for these ingredients is expected to rise in the coming years.