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ecomConnect Day: E-commerce, economic recovery & AfCFTA
ecomConnect Day: E-commerce, economic recovery & AfCFTA

Thu, Jun 04


Online Event (Click on the link)

ecomConnect Day: E-commerce, economic recovery & AfCFTA

In what way has e-commerce become a key priority for SMEs and policymakers alike in the response to COVID-19?

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Time & Location

Jun 04, 2020, 8:00 AM – 4:00 PM GMT

Online Event (Click on the link)


About the event

E-commerce is emerging as one of the key priorities for policymakers and business people alike in the response to COVID 19. Online ordering has provided a vital supply channel for many, and has preserved jobs even while large sections of the economy have been shut down. 

For developing and least developed countries, already behind inadopting e-commerce, the need to accelerate digital transformation is apparent: the economic consequences of the crisis demand ambitious solutions including innovative measures to promote inclusive access to the digital economy and its power to create opportunities and jobs.  

From African economic integration, to the implications for business around the world, a series of discussions and practical workshops frames the importance of e-commerce to economic recovery and inclusivity. 

The day begins with two thematic panels in the morning with a particular focus on Africa – the first considering the implications of the AfCFTA on e-commerce, the second on inclusivity and recovery.

✔️10:00-11:30 (CET): Africa, the AfCFTA and e-commerce

✔️11:45-13:15 (CET): E-commerce: inclusivity and economic recovery - (our CEO will be a speaker on this session). 

The afternoon will propose a series of technical workshops on how to address particular aspects of e-commerce – for entrepreneurs and business support organisations. 

✔️13:30-14:00: E-commerce response to COVID 19: 10 practical responses from the ecomConnect community

✔️14:00-15:00: Market research for e-commerce: find profitable niche markets through keyword research

✔️15:00-16:00: E-commerce content strategy: ensuring that your company and its products are attractive to customers online

✔️16:00-17:00: E-commerce logistics: opening the potential for effective local and international deliveries

✔️17:00-18:00: International e-commerce: understanding the tax and duty implications of selling goods across borders

09:45-11:15 (GMT): Ecommerce: inclusivity and economic recovery*

This session will explore how e commerce can be relevant in offering widespread and accessible opportunity to disadvantaged communities in Africa and beyond. Speakers from the private sector will explain how e commerce firms and entrepreneurs have reacted to the crisis and offer recommendations for navigating the post crisis period.

Mr. Anders Aeroe, Director, Division of Enterprises and Institutions, ITC

Mr. David Luke, Coordinator of the African Trade Policy Centre, UNECA

H.R.H. Princess Abze Djigma , Special Envoy of the President of Burkina Faso for SDGs and Climate Change, Chair H.R.H. Princess Abze Djigma Foundation

Mr. Daniel Yu, Founder & CEO, Sokowatch , Kenya

Mr. Francis Nkurunungi , COO and Co founder, Xente , Uganda

Mr. Daniel Annerose , CEO, Manobi , Senegal

Mrs. Esther Asante, Managing Director, OTI, Ghana

Mr. Rezwanul Haque Jami , Head of e commerce, EK Shop, Bangladesh

Moderator: Mr. James Howe, Senior Adviser Marketing and Branding, ITC.

We will also be sharing a workbook on how to easily implement what will be taught during the sessions! 

Don’t hesitate to share this event with your network and project beneficiaries too.

Get your ticket now and get free access to the event at any time, at your convenience.

 The ecomConnect team 


  • OTI Members

    This ticket gives you free access to the event anytime. At any point in time, you can leave and decide to return. Free access to the event link:




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